Routes and distribution channels

Routes and distribution channels
Routes and distribution channels
1. Direct contact with the consumer

Consumer product

Here, no party to the communication between the producer of the commodity and the consumer product, a fit with small-scale producers in general and the elderly in certain circumstances.

2. Communication through the use of an intermediate one
Product (and commission agent or a large retailer) consumer 3. Communication through the use of intermediaries
Product wholesaler retailer consumer It is the most common
4. Contact through more than intermediate
Product wholesaler dealer half wholesale wholesaler consumer This is a way of better roads for products that are produced in large quantities In marketing preferred to use short-cut, like the first, second, that many of the advantages, including:
1. Provide the cost of the commissions charged to the marketing cost per unit sold.
2. Speed ​​the arrival of the product to the buyer.
3. Avoid problems arising from the length of the shopping channel