Marketing has become a science of the important and delicate in economically developed countries and to identify the needs and desires of consumers and try to satisfy them, is no longer the success of businesses depends on the aspects of engineering and inventions has reached these areas to a high level in advanced countries.
But that the success of these projects depends on solving the problems of marketing and distribution of products and satisfy the desires of consumers, as well as the command for developing countries to realize the importance of studying and applying various marketing concepts for the developed countries, the growth depends on the ability of these countries on the development of systems manufactured or items equipped, the distribution of effective marketing of their resources of raw goods Semi-finished in their domestic markets or foreign markets and even in the public sector there has been interest in the application of different concepts and marketing ideas to support the national economy in the socialist countries became interested in marketing in order to assist the distribution systems of local and to compete effectively and efficiently in international markets.
As in Jordan, there are no concrete indications that the industrial enterprises realize the importance of adopting the modern concept of marketing and as noted above, it can be summarized the reasons for interest in marketing and for the following reasons:
First: that marketing is working to satisfy the desires of consumers with the best possible efficiency like that of all productive activity, marketing is to achieve the following benefits (and if so was the cost of production) benefit Spatial - beneficial temporal - benefit possessory - property, information, communication, utility formalism.
Second: Marketing is important because the cost of up to about 50% of the value paid by the consumer of goods and services and if so, the cost of production, roughly equivalent to the cost of marketing deserves the same care given to the study of production.
III: Marketing works to discover the needs and wishes of the new and exciting old and satisfied.
Fourth: We see the importance of marketing from the point of the business where he works on the success of projects, expansion and high efficiency productivity and achieve profitability.
Fifth: the importance of marketing is also reflected in the national economy, can we infer the importance of this activity by looking at the number of workers in the wholesale and retail trade, we find this activity has a significant part in our national economy.
VI: the importance of marketing activity through the role played by the retail sector and wholesale trade in the economic development plan of the State.
VII: The increased interest in the activity of marketing and consumer point of view because this activity is working to protect the consumer through pricing of the goods received.
VIII: contribute to marketing activities to raise the standard of living of community members to reach their degree of prosperity.
- Spatial benefit: by providing products for the consumer from places to places of production, consumption and made available to the consumer in the right place.
- Temporal benefit: by providing consumer products in a timely manner and who wants to buy the product and that stores the production of the end time to the time of need.
- Possessory interest: through the transfer of ownership of the goods from the producer to the buyer.
- Benefit form: a psychological state of the consumer towards the product.
And the importance of marketing as well as it is considered a link between project management and the community where he works and so can the success of the marketing activity for the project continuation and prosperity as it is also possible to achieve the final price of the product and through the achievement of the costs of marketing activities, which contribute to effective confrontation over competitors.
