The importance of marketing derived from the real objectives it seeks to achieve marketing goals so that multiple and vary not only multiple and different organizations in terms of activity, size and geographic location, level of technology ... And the other depending on the role of business life Businesslifecycle at the level of the national economy on the one hand and the level of the organization from time to time and in spite of pluralism and diversity in the marketing goals for the reasons already mentioned but the specific targets alone seeks marketing to achieve in general in any organization and even agreed upon by the practitioners in the the area of marketing activity, as well as researchers and authors of these objectives:
A / predict the wishes and needs of the members of the community and carry out the activities necessary to achieve or satisfy these needs associated with a particular service.
B / achieve a high level of satisfaction of consumers or customers.
C / maintain the development of the competitive position of the organization.
D / maximize the Organization's share in the market or industry sales and this share is measured as follows:
E / to achieve a certain number of the profits arising from the sale, marketing is considered a man with an engineer its core generating gains and profits from the sales.
And objectives that the Foundation seeks to achieve them are already lined up because the results of the project is considered as a marketing goals, which form the basis for management and marketing objectives can be inserted following three main objectives:
* Profit target: intended profit or profit is the difference between the proportion of the costs and expenses of production and revenue from sales and there Osasan placed on the basis of which the objectives of profitability in general were:
* The amount of profit * Percentage of Finance: so long as that one the main purposes for the establishment of the company's business is to profit and remain linked to the volume of sales and the amount of demand in the market, which is the main objective of marketing in general in the economic institutions of any profit just by meeting the needs of consumers.
* Growth target: The objective of the institution often have a greater impact on the marketing objectives in terms that all companies seeking to expand and grow.
The fact that the translation of this incentive to the tasks allocated marketing: such as increased sales volume, or increase market share or market expansion, is a simple matter to some extent Ckbyrkme it aims to increase sales due to increased demand for certain products and follows that supply exceeds demand and thus productive capacity is greater than the required sales and this motivation to increase their market share.
** Set the break-even point: a point that does not check where the institution does not profit nor loss is natural that in order to achieve profit institution must outweigh the cost of any total revenue must operate at the highest point for point. Clear here that the importance of increasing the share of the institution in the market, no doubt that the goal in a competitive market is one of the right things and there is another way to increase profit absolute at the different levels of sales and by maximizing the gap between revenues and costs on the assumption that the costs are fixed, that is working to raise share of income to the top to increase profit with the company to raise prices, which is difficult in a competitive market or government control. the foregoing, the growth by increasing sales volume and market share can be achieved only through the sub-targets in the form of different policies may be followed by the institution which market strategy.
* Commodities current and the current market: the company you choose between two Chgiliyn for growth when the main concern of the current products sold in existing markets and the first of these two goals is the following:
Increase overall demand in the market if the demand in the market, total market shares of most companies rise The second objective is market share in the total demand.
* Goods new and existing markets: The company seeks to increase the volume of sales increase of fortune products in existing markets, which requires a program to develop new commodities.
* New commodities and new markets: the institution is trying to combine the expansion of the market and increase product identification and development of new commodities to go to new markets.
Items of current and new markets: looking for the company in this case the growth of the preparation of specific targets for expanding the market this may include new markets, college or try to geographic expansion while maintaining the same customer
* The goal of survival and hold: This is a goal in the eyes of many target first major marketing company are all involved in achieving this goal but marketing plays a vital role in the investigation and management can marketing contribute effectively to the achievement of this goal if efforts have been made sufficient to achieve (the objectives of the project) two purposes, are:
- The marketing department to look at new market opportunities.
- It is essential to the marketing department to develop as a target marketing information to develop a system which in turn help to achieve the project objectives, and in the process of planning and decision-making.
There is no doubt that the targets with its various dimensions, and Btzlzlea scattered in all aspects of the company, leading to the creation of coordinated strategies, and are essential to the process of change and adjustment which is one of the key elements for the life of the company.
* Department: Science Steering
Faculty of Economic Sciences and the Science Steering
University of Mohamed Boudiaf Balmcilp * Algeria *
News network information - Saturday 23 / September 2006-22 Wednesday, August 29 / 1427
