Product: Includes product and / or service to be provided by the institution of the market. What will be the company's customers? What are the products? What are the services?.
Price: is the amount of money that can boost customer for products and services. The price is built on the basis of the real cost of producing the product or service, including time and wages and the cost of the substances used in the product. What does it cost? What are the prices of different products and services? What are the structural depreciation and how they affect the price offered.
Location: The various activities undertaken by the institution to make the product or service easily available to customers, including the expansion and the whereabouts of services.
Promotion: works in two directions: the delivery of the value of products and services to customers and convince them and encourage them to purchase. This includes promotion of interest in customer and public relations, sales and corporate image and advertising.
The role of Marketing Manager is to create a group marketing mix variables as well as products and services that meet the needs and desires of customers.
Marketing concept
Can be defined the concept of marketing as follows:
Is the key to achieving the goals of the organization and includes identifying the needs and desires of the target market and get the desired satisfaction more effectively and efficiently than competitors.
"Source: Department of Marketing / Philip Kotler "
