Is the (4P's), product, price, place and promotion, one of the most fundamental building blocks of marketing. And these elements must be evaluated in order to understand why and how to cite.
1. Products Products: We identify the products and services offered by the institution, and then classified in special lists.
A) currently available.
B) that it believes are needed and of value to the customers.
C) that must be provided during the next five years.
2. Price Price: to discuss pricing policies in the organization.
A) What are the current prices of products and services?
C) How do you determine this price now?
C) Are customers satisfied with these prices?
D) What is the impact that will be stirred up competition for this price?
3. Location Place: This component deals with the questions: where and how you can make the products and services available to customers (distribution).
A) What is the status of distribution and whether now is a granular for customers (where and how to get customers on the product and how and where to pay the bills)?
B) how to give the after-sales service?
C) How can the development of the situation? And discuss ways that allow the customer easy access to these services and products.
4. Promotion Promotion: This component analyzes how the delivery of benefits products and services and how to attract customers to buy them.
A) What are the types of stimulation and promotion currently being used to deliver the benefits of products and services?
B) How is now organizing relevant departments such as customer service public relations and sales?
C) What changes are to be created in the case of competition for the development of promotional efforts made?
