Market can be defined as a set of potential customers who share their specific needs or desires and are willing to pay money to meet those needs or desires. That the market size is expected for the service or product is determined by the desire and the average income of customers.
Represents a potential market of those customers who have a desire to own a product or undeclared the use of the service. And needs must be taken into account undeclared in the development and the development of any marketing plan.
Expressed interest to acquire the product is not enough to define the market. And must have potential customers enough income to pay for products and services. For this, the market is a function of both interest and income. These properties are important when an analysis of the customer base and in the planning strategy to reach the target group.
