This is the primary key should focus on in the philosophy of successful marketing. Orientation towards the customer means that the company invests the time to learn the needs and desires of customers. It is important to satisfy customers, especially in situations of competition, so do not Itserpoa to other competitors. This means that an institution that goes beyond the expectations of the customer and focus on making the customer happy.
If the customer is happy with the product or service provided, it will tell a limited number of people this, but if the customer is dissatisfied, he shall bring any charge to a large number of people. And could result in bad publicity to damage the company. Customer satisfaction is a good sign for future benefits to the company and should be encouraged to feedback from customers in order to maintain the level of satisfaction they have.
