Promotion is the third element in the promotion mix and is known as coordination between the efforts of the seller in the establishment of outlets for information and to facilitate the sale of goods or services or to accept a certain idea.
It also helps to promote and contribute to solving the problem of ignorance of the consumer product and by providing information about the company, product and brand, price and availability of the commodity and uses the product. As he was tempted to the consumer and creates a certain psychological state to make it accept the product.
After processing the item and put a price Do you think that people will come in keeping you? In order to achieve this should develop a plan for promotion and some believe that the promotional plan is the amount appropriated for the production of a declaration, yes it is part of the plan, but may require that you take into account the following points:
Description or a list of different ways of promotion that will be used for the plan.
Putting a price almost to the budget used to promote per year.
Explain how to support your marketing promotional methods.
The basis of effective promotional methods
When you think in the development of better strategies for promotion, you must take into account the following:
Market research: The study of targeted persons and who are the competitors in the market and the ways in which they use to attract consumers. This method will give you an idea of what the consumer thinks the most important thing.
Keep the consumer in mind: This will save you money and effort and time in the non-use that is not appropriate methods of promotion. An example of this promotion will not help you in a magazine for women if you're selling products for Men.
Creativity: excelled in strange ways to promote ideas and attract new consumers.
The point of innovation I would like to clarify a very important point may be painful every lover of the field of marketing, especially promotion, unfortunately in the Arab world, we find that the ideas are limited and duplicates in the design of advertising how many of us see this ad, for example, cleaning powder and found that the ads and ideas are similar despite their different brand would explain How do I remove the fabric and powder dirt! Or to resort to cheap methods such as that used in the bitter, uh, stale to attract the consumer. How wonderful it will be to keen the Arabs in their ads and honestly at the same time respect the religion, customs and traditions.
