Think of ground as the cost and the ceiling value and the importance of the product when the consumer and customer perceived value, and between them put the price so put price is higher than the cost to ensure survival and competition in the market at the same time do not put price is higher than the ceiling because the ceiling is the highest price possible to pay Alzion.
Some may wonder how to evaluate the product? Value and importance of the product may result from the reputation or marketing message or importance at the customer as well as results from the product comparison of all the products of competitors.
After you know the cost and value become everything is clear and easy to put the right price, but at the same time, we must not only think on this alone, but must be the possibility that the consumer does not find a high value of the product or the value is less than expected and be less than the price.
There are other ways that can be priced by product:
* Competitor pricing the same product and this method is useful when faced with difficulty in the calculation of the cost and know the value of the product, but the real challenge is to reduce the cost of production without affecting the quality of the product thus increase the percentage of profit.
* Development of a low price (at the same time monitoring competitors) in order to take the largest proportion of any sense of the market to attract the largest number of consumers and customers. This method is useful for building knowledge about the product or build a picture of the product as a low price and later we can raise the price.
* High price of the product's unique, if the product is unique and is of high value and important to the customer a product that can put a high price.
* Discounts:
1. Which may include cash discounts for those who pay cash and to reduce the problem and the difficulty of premiums collected.
2. To give discounts to those who buy in large quantities.
3. So as to provide seasonal discounts during slow seasons purchase.
In developing a pricing scheme must be taken into account the nature of the market and the degree of elasticity of demand, income levels and elements of cost and return on investment and the nature of price competition.
