Why the company to retain customers with the old?
Almaditusband companies in an expanding economy and growing market, and companies can fill the market Balzbainaljadded without fear of losing old customers. Today, companies are facing Ngiratjgeraver and the slow growth of the economy and increase the entry of competitors in the market All of these factors make it s rather difficult to attract new customers. In addition, the costs of attracting new customers and increasing costs Vyalhakiqp up to five times the cost of maintaining old customers.
Let us discuss this point and put it in the Arab world.
Unfortunately, the majority of companies rely on Altiammelt with the first theory without knowing, how? Lu noted that Ogelbipacharkat profitability adopt or give a sales representative percentage of sales, due to the deteriorating Alaguetsadwi most countries of the Arab world, they need to make a fast buck, even if they had to falsify Alhakiqpoo give a part of the full truth about the product making it easy to sell, but Hiltatkaddon the customer after that discovers the truth like to return to buy from this company? Not Atkdon human psyche tends to refer to someone who has Bgshha At the same time to have Haripalakttiar to go to buy a competing product.
And not only this representative may sell the service or product is high quality but there is an important point, a follow-up, Aybad Buy a representative to contact the customer to make sure that everything is going regularly and Almentgelaqy pleased with the customer. In this case, the Representative had achieved two Batsalh first confirmation Alyzubon they care about and this Ijzbonh and build a relationship with him and the second goal is defined Imahnak parts not satisfied with the customer so they have a chance to develop the product, but the question that arises is there a follow-up of Arab States, personally did not find delegate any connection to make sure I am satisfied with the product, but vice versa, and found the representative tells me what to do I bought and paid and that is your luck!
Let us take another example, it hears the majority of people have been exposed to this Altejrebpohy repair the car, may not work mechanical conscience, especially if you're a new customer has Vqtmn the profit motive and in the belief that you will return to it, some people may go back again and Tkarobhassan intention, but if I find his and is exploited to you you go back to him? Of course not Sthaolgahda Find another mechanic, but if you're the type who likes to exploit others for you. Certainly Sikhosrk customer always has and I missed the sight and that which does not know many people the word spread word of mouth, a kind of advertising, but by people without interfering company any tell Osedkaiquahlk and acquaintances about the service, and be lucky who did serve in the utmost quality so Alklcethdt him and would have customers old and new customers without fear of competition or Tdhoralaguetsad. An example is close and we hear from the wives of the houses, a plumber.
Hzhalnzeryat most important of all, is the law of God Almighty, if each vendor or the owner of the work of God and took into account the consumer will find Zmthudmirh close to it, and without the need to declare. Make a conscience, and trust in God
Columns marketing job Marketing Mix
Marketing depends primarily Alyalmentj, price, place and promotion and they are known as the 4Ps (Product, Price, Place, Promotion) in addition to other hubs can not be ignored because every marketer Ikmlalokr axis of competitors and consumers and a lot we will address it later.
