Talking Analmentj (Product) is all that can be displayed in the market to satisfy a need or desire. Before Alttrqorid illustrate a point there is a difference between a need or desire
Need (needs) all Ihtajhalmsthlk be something necessary and can not do without it. For example, could not do without Anschera water.
Desire (wants) with what they want the consumer to buy it and not only necessary to Erdymath. For example some acquired is the type of car the car to his need for transportation and other acquired is Alsearplhajth and wish to acquire the most expensive car.
And the product is divided into two parts, a tangible product (goods) such as clothing, or an intangible product (service) such as car repair service.
It consists of product specifications and the benefits of Product Features and Benefits, and when presented to the consumer is mentioned specifications and special benefits to encourage the consumer to purchase. Features Specifications may find the size, color and effectiveness, design and raw material may be hours of work if the service. As for the benefits Benefits will give an answer to a question by the consumer, what do I benefit from this product?
Discover your product:
To know more about your product must be discovered and consumer point of view or the customer. Must not put yourself in the consumer and concludes what he needs, but you should talk to them or conducts market research to find out what is needed for the development of this product may help to know things did not comes to mind.
For this you have to ...
Ask the customer suggestions for product development.
Give importance to the complaints of customers, and must be open-minded and receptive to criticism. From this point I want to explain something, unfortunately in the Arab world does not recognize a large segment of business owners dictum (the customer is always right) and because they also said in the past they think they will get rid of one customer and are able to earn other customers.
Monitor your competitors. Do you have changed something in their product?
What is important to know what specifications and benefits of your product?
Help you to print publications, advertising and publications and in the case of a sale by the salesperson.
Difference, when you know the difference and the difference will help to distinguish your goods from the rest of the competitors. An example of this here in the UAE is the Bank does not provide service only to the owners of millions thus the difference between him and the rest of the banks that it does not deal only with the multi-millionaires with all the rest.
Helps to know the strategies that will be used, including pricing and promotion.
Strategies that depend on the specifications
Presentation Introducing: namely to provide a product for the first time in the market will make you first on your competition and will be stationed in the minds of customers you're the first, is an example to imagine that Nokia has designed phone is shipped with electricity and solar energy are thus the first company to Mobiles pose Mobiles shipped solar energy.
Product development Improving / Modifying: instead of launching a new product in the market may consider in developing your product, will thus give the impression to customers or consumers that you hear and care about their opinions to their liking.
B. Price (Price)
Pricing is the second element of the marketing mix. And the pricing of the product that will sell the most important decisions you take in your business, you should put the price available to be purchased by the target at the same time covering the cost price of production plus a profit guarantee you continuity in the market.
Hence, I would like to clarify the difference between the price and cost
Cost Cost: is the total value of both fixed expenses such as rent or changing the place such as the price of raw materials for the production of the product and are often of the plant.
